In yesterday’s post I promised, to share some of the ideas I had while I was sick. They range from blogging to social media, and today I will begin with blogging—past, present, and the future.
Flags Bay includes a blog, The Daily Flag, and I often wonder where to go with the writing. What needs changing and what resources are missing? Because change is constant, and it constantly captures my thoughts.
Recall that the World Wide Web was introduced in 1992. Before that, the Internet was for governments, educators, and researchers who shared data over very slow telephone lines using modems, and bulletin boards were all the rage.
Websites were established initially as personal information sharing sites, but businesses, witnessing the power of the Internet made decisions to join the world wide phenomenon. Static websites flourished as companies wanted to avoid being left out, and eventually “business card” sites were everywhere. They contained the basic information: company name, address, and telephone number, and sometimes they remembered to include their business hours.
Today’s blogs are a natural extension of these early beginnings. The first blogs were personal journals, usually written by computer geeks who understood the complicated communication of the Internet. Most business did not have computer-savvy employees, and were reluctant to invest in the equipment and manpower. They did not realize the potential available with the Internet, through commerce or customer interaction.
Businesses like Flags Bay start blogs to inform and educate consumers, to establish themselves as resources for specific information. The blog is a value-added resource and provides for an exchange and sharing of ideas. Business blogs are now growing exponentially, as businesses comprehend the potential.
Business blogging will continue to grow over the next few years, and I’m excited (and a little bit anxious)about what the replacement will be. Main Street stores have been around for millennia, and online stores are but infants, in comparison. But since online stores are infants, they will grow, morph, and change into the store of the future.
Will audio grow in the future? Radio isn’t dying any time soon, but is it the future of blogging? I’ve used audio at Motivation on the Run, but I think that’s the past and present, not the future. I don’t see it replacing the interaction that a blog produces. Audio blogging currently is limited to one-sided conversations, but live audio content is a possibility.
Video is growing, but how will that work for information sites like Flags Bay? Will each of us record our musings on video rather than write with keyboards? I think video casts will grow, and get better with age, too, but I don’t see video casts replacing blogging.
Writing forces the writer to clarify thoughts before presenting the content, whereas video seems too … spontaneous, which leans toward shallow, not in-depth (just look at TV news versus newspapers or YouTube). Video also requires more technology and more time for editing and processing before it can be served to the public. Writing just needs good editing.
Current video conferencing might expand to include live conversations with eMerchants for Q&As or online tutorials. Presently, these are done with static screenshots (still photos) or screencasts (captured video). Live chats are now available on certain sites, and will soon include video. If you have a question, just click the icon and get a real, live person, who may not be sitting at a desk.
Live video is getting better. Chris Pirillo currently conducts a live video cast where participants can get into the action, much like a call-in radio show, but you can go back and see it later.
What are the possibilities other than audio and video as a replacement for blogging? I haven’t witnessed anything to date, but tomorrow’s a new day.
What do you think? What is your vision of the future of blogging? Is it bright and shiny, or do you see the replacement on the horizon? I’m interested.