A prime example
The developers of this subdivision made two poor business decisions. They spent a lot of money on a towering flagpole so they could fly a huge, eye-catching American flag. It certainly caught my eye. If the American flag were the only flag flying on the pole, I wouldn’t bother writing this post. However, with their corporate flag flying underneath the American flag on the same halyard, they get their photograph and a dishonorable mention on my website instead.
Why is it wrong?
Title 4, Chapter 1, Section 8, paragraph (i) of the U.S. Code clearly states:
§8. Respect for flag
(i) The flag should never be used for advertising purposes in any manner whatsoever. It should not be embroidered on such articles as cushions or handkerchiefs and the like, printed or otherwise impressed on paper napkins or boxes or anything that is designed for temporary use and discard. Advertising signs should not be fastened to a staff or halyard from which the flag is flown. (Italics mine)
Advertising signs should not be fastened to a staff or halyard from which the flag is flown. Please don’t tell me a corporate flag isn’t an advertising sign. It is. For the same amount of money, the property developers probably could have erected two smaller flagpoles—one for the U.S. flag, and one for the corporate flag of the developer. But the smaller flagpoles wouldn’t have been as highly visible from the busy elevated thoroughfare running alongside the subdivision.
It gets worse
The second bad business decision made by the developer of this subdivision is that the American flag is too large for the pole it is flying on, making it impossible to fly the flag at half-staff. It would brush against the model home, and landscaping. Businesses that like to attract attention with these big flags invariably make the same mistake: they put up a flag that is way out of proportion for the flag pole, and it is too big to be half-staffed.
Those who wrote and codified the Flag Code assumed that Americans of honor and goodwill would follow the statutes. What a shame that a business would choose their advertising over truly honoring the flag, when an appropriate display would have been so easy to achieve.